Your Growth, Our Shared Success
Full-funnel marketing + sales operations on a revenue-share model. You cover ad spend; we turn it into predictable, booked projects.
Executive Summary
Most contractors face the same challenges: inconsistent leads, wasted ad spend, and weak follow-up systems. Platforms like Angie’s List and Thumbtack promised a steady pipeline, but they never delivered real, qualified projects.
We built a model that actually works: a customized, end-to-end growth partnership where you only pay when revenue milestones are realized. You cover the ad spend, we handle the strategy, execution, and systems to turn that spend into predictable, profitable projects.
From there, you decide how deep we plug into your business: we can simply bring you leads, manage and nurture those leads, or fully run your sales engine and operations support.
You focus on building. We run the engine behind your growth.
Deliverables & Milestones (Performance-Based)
Our work is delivered at our discretion and scheduled based on revenue growth. Payment is tied to milestones – not hours.
Phase 1
Exploratory (2 Weeks)
Market assessment, funnel setup, CRM integration, early test campaigns.
Phase 2
Generate & Convert Leads
Paid & organic campaigns launch. Milestone trigger: $5,000 payment for every $250,000 in new contracts closed.
Phase 3
Scale & Optimize
Streamlined workflows, sales process improvements, and operational support to increase take-home profitability.
Partnership Options
Our work is delivered at our discretion and scheduled based on revenue growth. Payment is tied to milestones – not hours.
Option 1
Lead Generation
(5% Revenue Share)
- Paid & organic campaigns (Google, Meta, Yelp)
- CRM setup & monitoring
- Monthly pipeline reporting & growth strategy
- Ad spend paid directly by you; results scale with budget
Best for contractors with a strong in-house sales team who just need consistent, qualified leads.
Option 2
Business Development
(7% Revenue Share)
- Includes everything in Option 1, plus:
- We call and qualify incoming leads; nurture existing pipeline
- We schedule site visits and meetings on your behalf
- We maintain the CRM pipeline so no lead slips through the cracks
Best for contractors who want us to act as their business development arm.
Option 3
Sales, Preconstruction & Ops Excellence
(10% Revenue Share)
- Includes everything in Option 2, plus:
- We manage the full sales cycle (intake → proposals → follow-up)
- Preconstruction support: takeoffs, material lists ready to buy, risk register
- Operational consulting: stop-and-go support to improve delivery
Best for contractors ready to outsource their sales engine and maximize close rates.
Outcomes You Can Expect
Increased Revenue and Predictability
More qualified Leads
Streamlined Processes & Workflows
Improved Operations
Higher Take-Home Profit
Case Study
Proof That the Model Works
We partnered with ADU San Mateo to launch their brand, build their website, and implement a full growth engine. Within the first few months, our systems generated $3.8M in potential project value.
Here’s how it broke down:
- 51 new opportunities created
- $380k signed contracts closed
- $2.19M currently in negotiation
This wasn’t just about generating leads. We:
- Qualified prospects to ensure they were serious buyers
- Supported with estimate preparation to increase close rates
- Streamlined the sales process into a predictable pipeline
Result:
The company moved from an unproven brand to a trusted player with millions of dollars in opportunities — built entirely on the same model we bring to our partners.
About the Founders
Decades of Construction & Marketing Experience – Partnered to Grow Contractors Nationwide
William Houcheime
William is the founder of SLIQ By Design, a performance-driven marketing agency that has scaled over 20 professional service businesses to 7+ figures. With a background in Silicon Valley product marketing and hands-on experience in construction, law, and healthcare, William brings the digital strategy, funnel expertise, and proven systems that consistently turn ad spend into profitable growth.
Elie Alchaer
Elie has over a decade of construction leadership and operations experience, holding roles with some of the most recognized organizations in the U.S. His career spans executive and project management positions at Krane, Altero Construction, SmartLabs, WeWork, and Turner & Townsend. From overseeing design and construction to managing sales operations and strategy, Elie ensures leads are followed up, estimates are accurate, and operations run efficiently — turning opportunities into revenue.
Together, William and Elie combine world-class digital marketing with proven construction operations expertise – creating a revenue-share model that helps contractors across the U.S. grow profitably and predictably.
Terms & Payment
- Revenue share applies to all deals closed within the first 12 months of launch.
- Percentage is applied to each invoice collected.
- Monthly invoicing review on the 25th with accounting records for transparency.
- Milestone payments: $5,000 per $250,000 in new contracts closed (Phase 2).
FAQ
How does revenue share work?
We apply an agreed percentage to the revenue from projects sourced through our funnel. You only pay as revenue is realized.
Are there upfront service fees?
No. Our compensation is performance-based. You cover ad spend; we handle strategy, execution, and systems.
What does ‘capability’ mean?
Your ability to fulfill projects reliably. As capacity increases, we scale the funnel to match.
How do you ensure accountability?
We use CRM tracking, call logs, and pipeline reporting to attribute deals and protect both sides.
Terms & Payment
We’re a fit if you:
Have construction capacity and want predictable growth
Prefer a partner (not a vendor) with aligned incentives
Are comfortable covering ad spend while we drive performance
Ready to Build a Predictable Pipeline?
Choose the option that fits your team and capacity. We’ll finalize an agreement and launch within 2–3 weeks.